Services

• Interactive Market Planning
• Integrated Campaign Management
• Site Optimization

Benefit From Our Expertise

Intersynthesis helps on line advertisers get better business results by providing multi channel integration, pay for performance pricing, and socially responsible marketing. We start with Interactive Market Planning to develop the right strategies and tactics for success. Then we execute the plan for you across multiple interactive channels with Integrated Campaign Management. Finally, we work with you to improve the ability of your site to convert qualified inbound traffic into successful customer relationships that achieve your goals.

Interactive Market Planning
The very first step is to develop a plan that translates your business objectives and budget into a campaign strategy and tactical plan that integrates across multiple interactive marketing channels. We consult with you to understand your goals, your brand, your value proposition, your competitive differentiators, your sales funnel, and your ongoing audience relationships. We then apply our experience to map out a customized interactive marketing plan for you. Learn more.

Integrated Campaign Management
Once the plan is approved, we execute the plan by managing campaigns and programs that integrate multiple channels to maximize audience reach, engagement, conversion, and retention in accordance with your objectives. To avoid channel conflict and channel sub-optimization, we work across all the major forms of interactive marketing including the following:

• Search Engine Marketing (SEM)
• Email Marketing
• Display Media Planning
• Affiliate Marketing
• Call Center Sales
• Mobile Marketing
• Social Media Marketing

Each of these channels are powerful on their own, but when they are managed in concert with each other the whole is greater than the sum of its parts. Learn more.

Site Optimization
As the interactive campaigns start driving traffic to your site, we use analytics to assess, test and optimize the campaign elements and how your site and call center qualify and convert, including Search Engine Optimization (SEO), Ad Creative Optimization, Landing Page Optimization (LPO) and Customer Relationship Management (CRM). We work with you to improve any or all of the above stages in your customer acquisition and retention funnel to ensure your audience receives the best experience possible, and you get the best results. Learn more.

Receive a Customized Proposal
Interested in learning how Intersynthesis can deliver better results from your marketing or advertising budget? To have a representative show you how these services can be tailored to benefit your business, contact us.