Services

• Interactive Market Planning
• Integrated Campaign Management
• Site Optimization

We Show You How to Get There

Developing a cohesive plan is the first step to any successful integrated interactive marketing effort. Intersynthesis starts by understanding your business objectives, your brand, your value proposition, and your intended audience. Then we develop the strategies and tactics necessary to achieve the results you want. Depending on your needs, your interactive marketing plan may include the following:

Site Assessment
How well is your web site set up to attract online customers and easily send them where they want to go? Bringing qualified traffic to your site only helps if your site is ready to handle it. We can help with any design, copywriting, or architectural work you may need to prepare for success.

Channel Assessment
How should you allocate your budget across the different interactive channels available to you? Each channel has its unique advantages, and depending on your marketing goals you should allocate more or less weight to each individual channel.

Keyword Development
How will consumers search for you? Identifying, adding, pruning, and valuing the right keyword list is an essential precursor to effective search engine marketing (SEM) and search engine optimization (SEO).

Email List Development
Who wants to receive email from you? Building and maintaining a customer email list from your own website or external sources is a key factor in building ongoing relationships with your customers, and increasing lifetime customer value (LCV).

Creative Design
How do you look? Display media, including text copy, banners, rich media, and video, all need to be in place before launching a campaign. We can help with any creative work you may require.

Affiliate Profiling
What types of affiliates or publishers should you partner with? From content providers to shopping comparison sites to technology portals, you need to know which models are suited for your offering and which may conflict with other channels.

Mobile Strategy
How do you want to appear to smartphone users? Offering a site for smaller resolution WAP-enabled mobile screens, designing a short message service (SMS) or text offering, or creating an application that hooks consumers are ways to reach a growing audience on the move.

Call Center Integration
How do you track inbound calls and sales generated from your web site? Developing workflows and measurement abilities ensure clear accountability for all results generated from your marketing budget.

Social Media Strategy
What are your customers saying about you online? Understanding the vast arena of user generated content on the Internet, where your customer base congregates, and how to interact with them there is critical to maintaining ongoing customer relationships.

Are you ready ?
Contact us to get started on a comprehensive Interactive Marketing Plan right away. Or see how we implement the plan for you with our Integrated Campaign Management services. Learn more.